Are you experienced?

In the 1940’s former Ohio University professor Edgar Dale formulated what he called the Cone of Experience. The idea is that people are more likely to remember something when its presentation is as close to reality as possible.

Dale found that after 2 weeks most people tend to remember around 10 percent of what they read, 20 percent of what they hear, 30 percent of what they see… The ability of people to retain information is maximised at 50 percent or more when information is heard and seen. This is the advantage of video.

Within your reach

New advances in digital video and new delivery methods are bringing this one time exclusive medium in reach of anyone with a compelling story to tell. Blue Hum can produce video content that can be delivered on-line, in interactive kiosk installations, in projected presentations, on CD-ROM, and on DVD.